نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار گروه معماری، دانشگاه آزاد اسلامی واحد شهر قدس، تهران، ایران.
2 استادیار گروه مهندسی عمران، دانشگاه آزاد اسلامی واحد شهر قدس، تهران، ایران.
3 کارشناسی ارشد معماری، دانشکده معماری و شهرسازی، دانشگاه هنر تهران، تهران، ایران.
کلیدواژهها
موضوعات
عنوان مقاله English
نویسندگان English
Women's strolling behavior in commercial spaces, as a socio-cultural phenomenon, is influenced by various factors, including consumer culture, modern attractions, psychological security, and social interactions. Modern commercial spaces, due to their innovative architectural designs and safe environments, provide a setting for social interactions and the redefinition of women's social identity. However, the structural and psychological factors affecting this behavior have received limited comprehensive analysis. This study aims to examine the impact of consumer culture and modern attractions on women's strolling behavior in commercial spaces.To achieve this goal, the research explores questions such as "Which factors have the most significant influence on women's strolling behavior?" and "What is the role of psychological security and gender equity in enhancing women's experiences in these spaces?" A nested mixed-methods approach was employed in this study. Initially, a systematic review of primary sources was conducted to identify the relevant variables. Subsequently, the Delphi technique was used to extract and refine key components related to consumer culture and modern attractions. Finally, quantitative data were collected through a Likert-scale questionnaire and analyzed using Spearman correlation and multiple regression tests.The findings indicate that psychological security and modern attractions, with correlation coefficients of 0.865 and 0.821, respectively, have the highest impact on women's strolling behavior. Conversely, spiritual-cultural variables had the least effect on this behavior. Moreover, gender equity was identified as a crucial factor in increasing women's participation in these environments by reducing inequalities and promoting equal access. The results suggest that the design of commercial spaces should focus on enhancing security, visual appeal, and social interactions to create a more favorable experience for women.
کلیدواژهها English
