List of Articles جهانی‌شدن

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  1 - A comparative study of the concept of home among children of two cities (Shiraz and Noujin)
  Fahimeh Abbasi Tahereh Nasr Keivan Mohamadpur
  <p>Abstract The concept of &ldquo;home&rdquo; transcends its physical existence, manifesting as an intellectual image. In essence, a house is a place to live and reach peace and comfort. The term &ldquo;house&rdquo; encompasses two distinct aspects of meaning and concep More

  <p>Abstract The concept of &ldquo;home&rdquo; transcends its physical existence, manifesting as an intellectual image. In essence, a house is a place to live and reach peace and comfort. The term &ldquo;house&rdquo; encompasses two distinct aspects of meaning and concept, which are different from each other. The aspect of the house meaning is an objective reality of a place where a person resides, but the concept of the house is a mental perception. Understanding the concept of home necessitates a thorough analysis of each individual's mindset regarding their living space. The purpose of this research is a comparative assessment of the home concept among 9-10-year-old children residing in Shiraz and Nojin cities. The research methodology involves content analysis utilizing argumentative analogies along with information gathering through library and documentary studies, Persian and Latin articles, and field research. By analyzing and examining thirty samples of children's drawings from these cities, it is possible to identify the similarities and differences in their mental images of the home concept. Result of this examination and analysis is anticipated several conceptual codes can be obtained. From the summation of these conceptual codes, the home concept among the children of these cities can be found, encompassing themes such as peace, comfort, comfort, security, and prosperity.</p> Manuscript profile
• Open Access Article
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  2 - Consumer Culture in Commercial Complexes of Iran's Metropolises
  Mahdi Fallahi Hana Yazdanfar
  <p>This study examines consumer culture within commercial complexes in Iran's metropolises. Over the past two decades, Iran's major cities have witnessed significant developments in the construction of commercial complexes, which have also become symbols of social and c More

  <p>This study examines consumer culture within commercial complexes in Iran's metropolises. Over the past two decades, Iran's major cities have witnessed significant developments in the construction of commercial complexes, which have also become symbols of social and cultural significance. The aim of this research is to analyze the factors influencing the formation of consumer culture in these complexes and their social, cultural, and economic impacts. The primary issue addressed in this paper is how economic transformations, globalization, social changes, and modern technologies affect consumer culture in commercial complexes of metropolises. Specifically, the research question focuses on how these factors have altered consumption patterns and purchasing behaviors, and what effects they have on social interactions and cultural identity. The research methodology involves analyzing existing literature, conducting interviews with experts, and evaluating field data from various commercial complexes. This approach examines economic and social changes and their impact on consumer patterns, while also analyzing the effects of technology and globalization on consumer preferences. The findings indicate that commercial complexes function not only as shopping centers but also as important social and cultural spaces. Economic changes and increased household incomes have led to higher demand for luxury goods, while globalization and modern technologies have influenced consumer preferences. These complexes provide opportunities for social and cultural interactions and contribute to the economic development of metropolises.</p> Manuscript profile