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<Article>
<Journal>
				<PublisherName>Fatemiyeh Non-Profit Institute of Higher Education, Shiraz</PublisherName>
				<JournalTitle>Architectural Technologies Studies</JournalTitle>
				<Issn>2820-9818</Issn>
				<Volume>4</Volume>
				<Issue>1</Issue>
				<PubDate PubStatus="epublish">
					<Year>2024</Year>
					<Month>03</Month>
					<Day>20</Day>
				</PubDate>
			</Journal>
<ArticleTitle>The necessity of recognizing the relationship between nature and man-made environment design ideas in modern architecture education</ArticleTitle>
<VernacularTitle>The necessity of recognizing the relationship between nature and man-made environment design ideas in modern architecture education</VernacularTitle>
			<FirstPage>7</FirstPage>
			<LastPage>18</LastPage>
			<ELocationID EIdType="pii">725569</ELocationID>
			
<ELocationID EIdType="doi">10.22034/ats.2024.725569</ELocationID>
			
			<Language>FA</Language>
<AuthorList>
<Author>
					<FirstName>Mehrnaz</FirstName>
					<LastName>Mehrpoor Galeshkalami</LastName>
<Affiliation>Zanjan Branch, Islamic Azad University, Zanjan, Iran.</Affiliation>

</Author>
<Author>
					<FirstName>Kivan</FirstName>
					<LastName>Mohammad Por</LastName>
<Affiliation>Master’s graduate, Department of Architecture, Faculty of Art and Architecture, University of Science and Culture, Tehran, Iran.</Affiliation>
<Identifier Source="ORCID">0000-0002-3498-0479</Identifier>

</Author>
<Author>
					<FirstName>Saeed</FirstName>
					<LastName>Gholampour</LastName>
<Affiliation>Science and Research Branch, Islamic Azad University, Tehran, Iran.</Affiliation>
<Identifier Source="ORCID">0009-0002-1910-1904</Identifier>

</Author>
</AuthorList>
				<PublicationType>Journal Article</PublicationType>
			<History>
				<PubDate PubStatus="received">
					<Year>2025</Year>
					<Month>06</Month>
					<Day>29</Day>
				</PubDate>
			</History>
		<Abstract>The present article emphasizes the need to pay attention to the environmental dimensions and especially the natural substrate in architectural and urban planning projects. Comprehensive attention to nature is necessary in all cultural and climatic dimensions of architecture. Relying on the knowledge of technology, modern man has no qualms about changing and destroying nature, and a review of recent experiences shows the destruction of natural resources by implementing some plans on different scales. Of course, the advancement of technology does not necessarily conflict with the natural mechanism and sometimes it also takes steps to strengthen the relationship with the natural environment. This is despite the fact that the ancients paid more attention to nature and their hand-made works were made with much higher harmony than nature. Based on field observations and citing library sources and document analysis, this research seeks to prove the hypothesis that modern architectural knowledge should also give more importance to the adaptation of design to nature and take steps to strengthen human interaction with nature as much as possible. Undoubtedly, understanding this issue with practical training and workshops based on environmental knowledge can provide better conditions for sustainable development. The aim of this training will be to gain scientific knowledge about the resources of the natural environment, moral principles, values and skills in line with sustainable development.</Abstract>
			<OtherAbstract Language="FA">The present article emphasizes the need to pay attention to the environmental dimensions and especially the natural substrate in architectural and urban planning projects. Comprehensive attention to nature is necessary in all cultural and climatic dimensions of architecture. Relying on the knowledge of technology, modern man has no qualms about changing and destroying nature, and a review of recent experiences shows the destruction of natural resources by implementing some plans on different scales. Of course, the advancement of technology does not necessarily conflict with the natural mechanism and sometimes it also takes steps to strengthen the relationship with the natural environment. This is despite the fact that the ancients paid more attention to nature and their hand-made works were made with much higher harmony than nature. Based on field observations and citing library sources and document analysis, this research seeks to prove the hypothesis that modern architectural knowledge should also give more importance to the adaptation of design to nature and take steps to strengthen human interaction with nature as much as possible. Undoubtedly, understanding this issue with practical training and workshops based on environmental knowledge can provide better conditions for sustainable development. The aim of this training will be to gain scientific knowledge about the resources of the natural environment, moral principles, values and skills in line with sustainable development.</OtherAbstract>
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			<Object Type="keyword">
			<Param Name="value">nature</Param>
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			<Object Type="keyword">
			<Param Name="value">Architecture education</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">design art</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">Modern Architecture</Param>
			</Object>
		</ObjectList>
<ArchiveCopySource DocType="pdf">https://arch.fatemiyehshiraz.ac.ir/article_725569_5ebbeac265d954db80f54a1ed1e19e34.pdf</ArchiveCopySource>
</Article>

<Article>
<Journal>
				<PublisherName>Fatemiyeh Non-Profit Institute of Higher Education, Shiraz</PublisherName>
				<JournalTitle>Architectural Technologies Studies</JournalTitle>
				<Issn>2820-9818</Issn>
				<Volume>4</Volume>
				<Issue>1</Issue>
				<PubDate PubStatus="epublish">
					<Year>2024</Year>
					<Month>03</Month>
					<Day>20</Day>
				</PubDate>
			</Journal>
<ArticleTitle>Modernity and its effects on the architecture of contemporary mosques in Iran</ArticleTitle>
<VernacularTitle>Modernity and its effects on the architecture of contemporary mosques in Iran</VernacularTitle>
			<FirstPage>19</FirstPage>
			<LastPage>32</LastPage>
			<ELocationID EIdType="pii">725571</ELocationID>
			
			
			<Language>FA</Language>
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					<FirstName>.</FirstName>
					<LastName>.</LastName>
<Affiliation>.</Affiliation>

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				<PublicationType>Journal Article</PublicationType>
			<History>
				<PubDate PubStatus="received">
					<Year>2025</Year>
					<Month>06</Month>
					<Day>29</Day>
				</PubDate>
			</History>
		<Abstract>&quot;This article, which was published in Spring 2024 in Volume 4, Issue 1 (Serial No. 11), was removed from the journal&#039;s website on &lt;strong data-start=&quot;217&quot; data-end=&quot;238&quot;&gt;September 8, 2025&lt;/strong&gt;, based on the report of the corresponding author and due to confirmed plagiarism.&quot;&lt;br&gt; </Abstract>
			<OtherAbstract Language="FA">&quot;This article, which was published in Spring 2024 in Volume 4, Issue 1 (Serial No. 11), was removed from the journal&#039;s website on &lt;strong data-start=&quot;217&quot; data-end=&quot;238&quot;&gt;September 8, 2025&lt;/strong&gt;, based on the report of the corresponding author and due to confirmed plagiarism.&quot;&lt;br&gt; </OtherAbstract>
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			<Object Type="keyword">
			<Param Name="value">Plagiarism</Param>
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<ArchiveCopySource DocType="pdf">https://arch.fatemiyehshiraz.ac.ir/article_725571_5867fd15fc15344b8705ad6c6c7de71f.pdf</ArchiveCopySource>
</Article>

<Article>
<Journal>
				<PublisherName>Fatemiyeh Non-Profit Institute of Higher Education, Shiraz</PublisherName>
				<JournalTitle>Architectural Technologies Studies</JournalTitle>
				<Issn>2820-9818</Issn>
				<Volume>4</Volume>
				<Issue>1</Issue>
				<PubDate PubStatus="epublish">
					<Year>2024</Year>
					<Month>03</Month>
					<Day>20</Day>
				</PubDate>
			</Journal>
<ArticleTitle>The role of the orientation of Isfahan houses in the natural lighting of spaces adjacent to the central courtyard: Historical houses of Isfahan city.</ArticleTitle>
<VernacularTitle>The role of the orientation of Isfahan houses in the natural lighting of spaces adjacent to the central courtyard: Historical houses of Isfahan city.</VernacularTitle>
			<FirstPage>33</FirstPage>
			<LastPage>46</LastPage>
			<ELocationID EIdType="pii">725570</ELocationID>
			
<ELocationID EIdType="doi">10.22034/ats.2024.725570</ELocationID>
			
			<Language>FA</Language>
<AuthorList>
<Author>
					<FirstName>Sanaz</FirstName>
					<LastName>Rahvari Podeh</LastName>
<Affiliation>Isfahan Branch (Khorasgan), Islamic Azad University, Isfahan, Iran.</Affiliation>

</Author>
</AuthorList>
				<PublicationType>Journal Article</PublicationType>
			<History>
				<PubDate PubStatus="received">
					<Year>2025</Year>
					<Month>06</Month>
					<Day>29</Day>
				</PubDate>
			</History>
		<Abstract>One of the influential factors in building design is their proper orientation regarding the placement of the sun and the optimal utilization of natural light. Research conducted on buildings constructed in Iran has referred to three orientations (directions): the orientation of urban buildings relative to sunlight, wind direction, and generally the appropriate use of optimal climatic conditions. This article aims to investigate the orientation of courtyard houses in the city of Isfahan, built during the Safavid and Qajar periods, and its impact on the illumination of facades and spaces situated in each direction. The main research question is based on the orientation of houses, both in terms of direction and angle, and how it has affected the illumination of facades and consequently the spaces. The purpose of this research is to study the role of the orientation of houses in the illumination of spaces. The method employed in this study is qualitative research, and data collection utilized both library and field methods, with data analysis conducted using descriptive methods. The results of this research indicate that the orientation of houses on a north-south axis in winter, based on the Isfahan pattern, performs better than other angles for Tehran-style illumination (winter-oriented). However, overall, none of the orientations had a significant impact on facade illumination. Nonetheless, the varied placement angles in historical houses not built according to the Isfahan pattern were not climate-dependent but rather created based on the shape of the land and its axial alignment.</Abstract>
			<OtherAbstract Language="FA">One of the influential factors in building design is their proper orientation regarding the placement of the sun and the optimal utilization of natural light. Research conducted on buildings constructed in Iran has referred to three orientations (directions): the orientation of urban buildings relative to sunlight, wind direction, and generally the appropriate use of optimal climatic conditions. This article aims to investigate the orientation of courtyard houses in the city of Isfahan, built during the Safavid and Qajar periods, and its impact on the illumination of facades and spaces situated in each direction. The main research question is based on the orientation of houses, both in terms of direction and angle, and how it has affected the illumination of facades and consequently the spaces. The purpose of this research is to study the role of the orientation of houses in the illumination of spaces. The method employed in this study is qualitative research, and data collection utilized both library and field methods, with data analysis conducted using descriptive methods. The results of this research indicate that the orientation of houses on a north-south axis in winter, based on the Isfahan pattern, performs better than other angles for Tehran-style illumination (winter-oriented). However, overall, none of the orientations had a significant impact on facade illumination. Nonetheless, the varied placement angles in historical houses not built according to the Isfahan pattern were not climate-dependent but rather created based on the shape of the land and its axial alignment.</OtherAbstract>
		<ObjectList>
			<Object Type="keyword">
			<Param Name="value">Solar Radiation Angle</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">Building Orientation</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">Illumination</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">Primary Spaces</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">Historical Courtyard Houses</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">Isfahan City</Param>
			</Object>
		</ObjectList>
<ArchiveCopySource DocType="pdf">https://arch.fatemiyehshiraz.ac.ir/article_725570_6bac900dd8436c5dfb3a81cf7fb90428.pdf</ArchiveCopySource>
</Article>

<Article>
<Journal>
				<PublisherName>Fatemiyeh Non-Profit Institute of Higher Education, Shiraz</PublisherName>
				<JournalTitle>Architectural Technologies Studies</JournalTitle>
				<Issn>2820-9818</Issn>
				<Volume>4</Volume>
				<Issue>1</Issue>
				<PubDate PubStatus="epublish">
					<Year>2024</Year>
					<Month>03</Month>
					<Day>20</Day>
				</PubDate>
			</Journal>
<ArticleTitle>Examining the Components of Implementing Sustainability in the Alborz Industrial Heritage Building</ArticleTitle>
<VernacularTitle>Examining the Components of Implementing Sustainability in the Alborz Industrial Heritage Building</VernacularTitle>
			<FirstPage>47</FirstPage>
			<LastPage>64</LastPage>
			<ELocationID EIdType="pii">725572</ELocationID>
			
<ELocationID EIdType="doi">10.22034/ats.2024.725572</ELocationID>
			
			<Language>FA</Language>
<AuthorList>
<Author>
					<FirstName>SHirin</FirstName>
					<LastName>Sotodeh</LastName>
<Affiliation>Central Tehran Branch, Islamic Azad University, Tehran, Iran.</Affiliation>

</Author>
</AuthorList>
				<PublicationType>Journal Article</PublicationType>
			<History>
				<PubDate PubStatus="received">
					<Year>2025</Year>
					<Month>06</Month>
					<Day>29</Day>
				</PubDate>
			</History>
		<Abstract>Sustainability is a crucial aspect in developing countries that is increasingly gaining attention from construction groups due to the need to preserve the planet&#039;s life. Sustainability encompasses components that require thorough consideration in each building, and prioritizing these components is essential for their revitalization. This study aims to refine the sustainability components specific to the case study and prioritize them in the revitalization of the Alborz Industrial Building. The research follows a nested mixed-methods approach, starting with a systematic review of past studies and first-rate research to refine the existing sustainability components. Subsequently, a Delphi future research method with three phases—brainstorming, narrowing down, and selection—is used to further refine the variables. A Likert-scale questionnaire is then developed and distributed to visiting experts. In this phase, inferential statistics for component prioritization are analyzed using JMP software. The results indicate that the reuse of these buildings falls under 4 main pillars of sustainable development and 9 key areas. The correlation between the dimensions in the sustainability outcomes of utilizing industrial architectural heritage shows the highest correlation between the social and environmental dimensions (0.655) and the lowest between the economic and cultural dimensions (0.199). In fact, by strengthening the social and environmental dimensions, the lifespan of the building can be increased. Therefore, focusing solely on increasing capital cannot ensure the sustainability of a building.</Abstract>
			<OtherAbstract Language="FA">Sustainability is a crucial aspect in developing countries that is increasingly gaining attention from construction groups due to the need to preserve the planet&#039;s life. Sustainability encompasses components that require thorough consideration in each building, and prioritizing these components is essential for their revitalization. This study aims to refine the sustainability components specific to the case study and prioritize them in the revitalization of the Alborz Industrial Building. The research follows a nested mixed-methods approach, starting with a systematic review of past studies and first-rate research to refine the existing sustainability components. Subsequently, a Delphi future research method with three phases—brainstorming, narrowing down, and selection—is used to further refine the variables. A Likert-scale questionnaire is then developed and distributed to visiting experts. In this phase, inferential statistics for component prioritization are analyzed using JMP software. The results indicate that the reuse of these buildings falls under 4 main pillars of sustainable development and 9 key areas. The correlation between the dimensions in the sustainability outcomes of utilizing industrial architectural heritage shows the highest correlation between the social and environmental dimensions (0.655) and the lowest between the economic and cultural dimensions (0.199). In fact, by strengthening the social and environmental dimensions, the lifespan of the building can be increased. Therefore, focusing solely on increasing capital cannot ensure the sustainability of a building.</OtherAbstract>
		<ObjectList>
			<Object Type="keyword">
			<Param Name="value">Sustainability Components</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">Modernization</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">Alborz Architectural Heritage Building</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">Mixed Methods</Param>
			</Object>
		</ObjectList>
<ArchiveCopySource DocType="pdf">https://arch.fatemiyehshiraz.ac.ir/article_725572_bc5ed9115ceb2f14a41cbcb279b96110.pdf</ArchiveCopySource>
</Article>

<Article>
<Journal>
				<PublisherName>Fatemiyeh Non-Profit Institute of Higher Education, Shiraz</PublisherName>
				<JournalTitle>Architectural Technologies Studies</JournalTitle>
				<Issn>2820-9818</Issn>
				<Volume>4</Volume>
				<Issue>1</Issue>
				<PubDate PubStatus="epublish">
					<Year>2024</Year>
					<Month>03</Month>
					<Day>20</Day>
				</PubDate>
			</Journal>
<ArticleTitle>The Role of Urban Management in Enhancing the Quality of Historical Building Maintenance</ArticleTitle>
<VernacularTitle>The Role of Urban Management in Enhancing the Quality of Historical Building Maintenance</VernacularTitle>
			<FirstPage>65</FirstPage>
			<LastPage>78</LastPage>
			<ELocationID EIdType="pii">725573</ELocationID>
			
<ELocationID EIdType="doi">10.22034/ats.2024.725573</ELocationID>
			
			<Language>FA</Language>
<AuthorList>
<Author>
					<FirstName>Ilnaz</FirstName>
					<LastName>Sadeghi</LastName>
<Affiliation>Damghan Branch, Islamic Azad University, Damghan, Iran.</Affiliation>

</Author>
<Author>
					<FirstName>Maasoomeh</FirstName>
					<LastName>Chaharmahal</LastName>
<Affiliation>Tehran West Branch, Azad Islamic University, Tehran, Iran.</Affiliation>

</Author>
<Author>
					<FirstName>Akram</FirstName>
					<LastName>Mohammadi</LastName>
<Affiliation>Master's in Architecture Technology, University of Tehran, Tehran, Iran.</Affiliation>

</Author>
</AuthorList>
				<PublicationType>Journal Article</PublicationType>
			<History>
				<PubDate PubStatus="received">
					<Year>2025</Year>
					<Month>06</Month>
					<Day>29</Day>
				</PubDate>
			</History>
		<Abstract>In today&#039;s world, urban management goes beyond its traditional roles and functions as a strategic responsibility with far-reaching operational implications, establishing inseparable interactions with the domains of power, politics, society, and urban economy. In this context, preserving and maintaining cultural heritage, especially historical buildings, embodying a civilization&#039;s identity and culture, play a pivotal role in sustainable urban development. This research aims to examine the role of urban management in enhancing the quality of historical building maintenance in the metropolis of Tehran. This research is correlational and involved gathering data from 373 employees and managers of the Tehran Municipality to examine the relationship between urban management variables and the quality of historical building maintenance. Data were collected through questionnaires and analyzed using structural equation modeling (SEM) and the SmartPLS software. The findings revealed a significant correlation between the variables of municipality, city council, chamber of commerce, and other organizations and the quality of historical building maintenance. These results underscore the crucial role of urban management at various organizational levels and in collaboration with other stakeholders in elevating the maintenance quality of this invaluable heritage. Urban management holds a fundamental responsibility in preserving and enhancing the quality of historical buildings, which serve as symbols of urban identity and culture. The research findings highlight that constructive interactions between the various organizational levels of the municipality, city council, chamber of commerce, and other stakeholders, along with effective planning and policy implementation, can significantly contribute to improving the quality of historical building maintenance.</Abstract>
			<OtherAbstract Language="FA">In today&#039;s world, urban management goes beyond its traditional roles and functions as a strategic responsibility with far-reaching operational implications, establishing inseparable interactions with the domains of power, politics, society, and urban economy. In this context, preserving and maintaining cultural heritage, especially historical buildings, embodying a civilization&#039;s identity and culture, play a pivotal role in sustainable urban development. This research aims to examine the role of urban management in enhancing the quality of historical building maintenance in the metropolis of Tehran. This research is correlational and involved gathering data from 373 employees and managers of the Tehran Municipality to examine the relationship between urban management variables and the quality of historical building maintenance. Data were collected through questionnaires and analyzed using structural equation modeling (SEM) and the SmartPLS software. The findings revealed a significant correlation between the variables of municipality, city council, chamber of commerce, and other organizations and the quality of historical building maintenance. These results underscore the crucial role of urban management at various organizational levels and in collaboration with other stakeholders in elevating the maintenance quality of this invaluable heritage. Urban management holds a fundamental responsibility in preserving and enhancing the quality of historical buildings, which serve as symbols of urban identity and culture. The research findings highlight that constructive interactions between the various organizational levels of the municipality, city council, chamber of commerce, and other stakeholders, along with effective planning and policy implementation, can significantly contribute to improving the quality of historical building maintenance.</OtherAbstract>
		<ObjectList>
			<Object Type="keyword">
			<Param Name="value">Urban Management</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">Maintenance Quality</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">Historical Buildings</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">Tehran municipality</Param>
			</Object>
		</ObjectList>
<ArchiveCopySource DocType="pdf">https://arch.fatemiyehshiraz.ac.ir/article_725573_b26f1b8e0c935da2faa26e058cb5518e.pdf</ArchiveCopySource>
</Article>

<Article>
<Journal>
				<PublisherName>Fatemiyeh Non-Profit Institute of Higher Education, Shiraz</PublisherName>
				<JournalTitle>Architectural Technologies Studies</JournalTitle>
				<Issn>2820-9818</Issn>
				<Volume>4</Volume>
				<Issue>1</Issue>
				<PubDate PubStatus="epublish">
					<Year>2024</Year>
					<Month>03</Month>
					<Day>20</Day>
				</PubDate>
			</Journal>
<ArticleTitle>Consumer Culture in Commercial Complexes of Iran&#039;s Metropolises</ArticleTitle>
<VernacularTitle>Consumer Culture in Commercial Complexes of Iran&#039;s Metropolises</VernacularTitle>
			<FirstPage>79</FirstPage>
			<LastPage>91</LastPage>
			<ELocationID EIdType="pii">725574</ELocationID>
			
<ELocationID EIdType="doi">10.22034/ats.2024.725574</ELocationID>
			
			<Language>FA</Language>
<AuthorList>
<Author>
					<FirstName>Mahdi</FirstName>
					<LastName>Fallahi</LastName>
<Affiliation>Master of Architecture, Faculty of Architecture and Urban Planning, Tehran University of Art, Tehran, Iran.</Affiliation>
<Identifier Source="ORCID">0009-0009-2112-0224</Identifier>

</Author>
<Author>
					<FirstName>Hana</FirstName>
					<LastName>Yazdanfar</LastName>
<Affiliation>Visiting Assistant Professor, Department of Urban Planning, Faculty of Art and Architecture, University of Science and Culture, Tehran, Iran.</Affiliation>

</Author>
</AuthorList>
				<PublicationType>Journal Article</PublicationType>
			<History>
				<PubDate PubStatus="received">
					<Year>2025</Year>
					<Month>06</Month>
					<Day>29</Day>
				</PubDate>
			</History>
		<Abstract>This study examines consumer culture within commercial complexes in Iran&#039;s metropolises. Over the past two decades, Iran&#039;s major cities have witnessed significant developments in the construction of commercial complexes, which have also become symbols of social and cultural significance. The aim of this research is to analyze the factors influencing the formation of consumer culture in these complexes and their social, cultural, and economic impacts. The primary issue addressed in this paper is how economic transformations, globalization, social changes, and modern technologies affect consumer culture in commercial complexes of metropolises. Specifically, the research question focuses on how these factors have altered consumption patterns and purchasing behaviors, and what effects they have on social interactions and cultural identity. The research methodology involves analyzing existing literature, conducting interviews with experts, and evaluating field data from various commercial complexes. This approach examines economic and social changes and their impact on consumer patterns, while also analyzing the effects of technology and globalization on consumer preferences. The findings indicate that commercial complexes function not only as shopping centers but also as important social and cultural spaces. Economic changes and increased household incomes have led to higher demand for luxury goods, while globalization and modern technologies have influenced consumer preferences. These complexes provide opportunities for social and cultural interactions and contribute to the economic development of metropolises.</Abstract>
			<OtherAbstract Language="FA">This study examines consumer culture within commercial complexes in Iran&#039;s metropolises. Over the past two decades, Iran&#039;s major cities have witnessed significant developments in the construction of commercial complexes, which have also become symbols of social and cultural significance. The aim of this research is to analyze the factors influencing the formation of consumer culture in these complexes and their social, cultural, and economic impacts. The primary issue addressed in this paper is how economic transformations, globalization, social changes, and modern technologies affect consumer culture in commercial complexes of metropolises. Specifically, the research question focuses on how these factors have altered consumption patterns and purchasing behaviors, and what effects they have on social interactions and cultural identity. The research methodology involves analyzing existing literature, conducting interviews with experts, and evaluating field data from various commercial complexes. This approach examines economic and social changes and their impact on consumer patterns, while also analyzing the effects of technology and globalization on consumer preferences. The findings indicate that commercial complexes function not only as shopping centers but also as important social and cultural spaces. Economic changes and increased household incomes have led to higher demand for luxury goods, while globalization and modern technologies have influenced consumer preferences. These complexes provide opportunities for social and cultural interactions and contribute to the economic development of metropolises.</OtherAbstract>
		<ObjectList>
			<Object Type="keyword">
			<Param Name="value">Consumer Culture</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">commercial complexes</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">Metropolises Of Iran</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">Globalization</Param>
			</Object>
			<Object Type="keyword">
			<Param Name="value">Economic Transformations</Param>
			</Object>
		</ObjectList>
<ArchiveCopySource DocType="pdf">https://arch.fatemiyehshiraz.ac.ir/article_725574_0bde3722bdd8567fb21b3be3d903c399.pdf</ArchiveCopySource>
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